Sikandranad, Uttar Pradesh +91 9868267636
Innovative Farming Model

Sunshine Vegetables is the first company in North India that has not only changed the traditional supply chain of vegetables, but also altered the farmers’ engagement practices with its innovative procurement and marketing model.


Model I

Sunshine Vegetables takes land on lease for a minimum of three years from a farmer who is not equiped to farm on his own land, and uses the land for cultivation of two crops every year. The farmer gets the advantage of having his land leveled using laser-leveler, which Sunshine Vegetables undertakes at the beginning of each season at its own cost, and receiving lease amount in advance.

Cost effective production

Sunshine Vegetables timely provides farm inputs at the most competitive rates to the farmers either on credit or half the rate, which is adjusted when the harvest is bought from the farmer. Thus, the farmer need not take credit in the beginning of the season, preventing him from falling in the debt trap.

Model II

Sunshine Vegetables takes land on lease for a minimum of three years from a farmer, and in turn gives the land to another willing farmer/land labourer who possesses requisite farming skills, experience and influence over the land, but does not have the capital to buy or take land on lease. Sunshine Vegetables incurs the input cost and buys back the harvested carrot at a predetermined price once in a season, while the farmer/land labourer is free to use the land to grow other crops at his own expenses during the rest of the year.

Shared mechanised resources

We timely provide and finance quality inputs at the cheapest rates and also provide guarantee to buy back 100% of the produce of the farmer at predetermined prices.

Model III

The Company contracts a farmer who owns a land and is willing to grow carrots for the company. In this contract, the Company bears the input cost and guarantees the farmer that it will buy back 100% of the harvest at a predetermined price. The Company also provides quality inputs, and technical support in cultivation of the crop. Since the Company procures inputs in large quantities, it is able to timely provide high quality inputs at cheaper prices to the farmers. Since the Company bears the cost of inputs and provides assured market for the produce, the risk involved for the farmer is substantially reduced and the farmer is prevented from falling into debt trap. There is optimal utilization of resources as the shared resources of the company are utilized by the farmers and they do not have to invest in farm machinery